Handel. Kommersiella funktioner. Marknadsföring

This document establishes the widely accepted definitions and concepts of servitization and advanced services to facilitate communication between industry stakeholders. It provides a framework that explains the breadth of the organizational transformation process required to develop an advanced services business model. lt also provides guidance on how to envision advanced services and the requirements for their effective delivery through servitization. Case studies for advanced services and servitization are provided in Annex A and Annex B. Although the concepts of advanced services and servitization have originated in a manufacturing context, the standard is equally applicable to other product-based organizations of any size that seek to provide any type of advanced services.